THE DNA DIFFERENCE
We believe that ultimate success can’t be achieved through a ‘one-size-fits-all’ approach. Where most suppliers create a single seasonal line and release it to dozens of retailers, we offer a more tailored approach that promises customized products based off your target market. By working closely with you to identify white spaces in your assortments, we seamlessly fill the gaps with exclusive, eye-catching accessories that your customers can’t wait to have. Our creative flexibility is your key to a compelling assortment that sells.
Although we shift our approach to meet the unique strategies and timelines of all our clients, there are a few key stages in our processes that we are always sure to cover.
It all begins with a deep-dive into what your customer wants from their accessories; from color, to cut, to proportion and functionality. We hone-in on your target market, investing in thorough trend and market research that allows us to provide a merchandising plan catered to your customers and sales goals. After finalizing each design, we consult our extensive network of suppliers to source the best materials, hardware, and trims to bring your products to life.
Highly experienced sales execs and analysts generate seasonal assortment plans that ensure the right mix of product lands at the right time.
Once you are satisfied with the plan, production commences and connects every piece of the puzzle from design, sales and delivery schedules. Every detail is inspected and perfected during our rigorous quality-control tests. We only work with facilities that meet our integrity standards in ethical sourcing and consumer product safety.
Our Dallas distribution center is equipped with state-of-the-art technology that allows us to handle thousands of orders simultaneously while fulfilling each retailer’s specific delivery and EDI requirements. This means that your products are meticulously tracked from order to delivery, and our best-in-class customer service team is available to you every step of the way.
DNA’s commitment to our customers doesn’t end after our products hit your shelves. We provide full support post-delivery with weekly sales analysis and inventory replenishment programs so you can identify what products perform and keep them in stock. Our sophisticated pick-to-light replenishment system allows you to reorder by-sku by-store weekly so you can continue to maximize profitability.
You’ve seen our work. You’ve learned why we’re different. Now it’s time to discover what we can do for you. Fill out the form below and a sales representative will be in touch.