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Today’s retail landscape is evolving, and DNA is evolving with it— behind the scenes, we’ve been dreaming up new product strategies with Digital Brand Partners so we can provide our clients with the latest and greatest in retail. Through their partnership, we met powerhouse CEO and author, Jaclyn Johnson and her team at well-known platform Create & Cultivate.

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Create & Cultivate represents one of the largest networks of influencers whose millennial following is marked to have the biggest spending power among consumers today.

The company was on the move to expand into product collections, and DNA is thrilled to announce that we have teamed up to deliver a new handbag and SLG collection created for hard-working women by hard-working women. We utilized our expertise in trend, handbag manufacturing, and design to bring their vision to life.

We hit the ground running by tapping into our in-house resources of sales experts, designers, art directors, and graphic designers who worked relentlessly to take the collection from concept to launch in only 4 short months. Every detail was perfected, from sourcing the most buttery-vegan leather to developing a gorgeous poppy palette, and then sent overseas for production. We oversaw every step of the production process to guarantee the collection was ready to make its debut at the February 2020 Create & Cultivate conference in LA.

But that’s not all! We are taking things to the next level by working with the team at SQUARE to help C&C develop a beautiful, seamless ecommerce experience that we know their customers will love. Notably, DNA’s in-house photo studio will be providing all ecommerce product photography, DNA’s expert business analysts will manage inventory and DNA’s top-performing distribution center will send out orders directly to consumers.

The new five-piece collection is available in nine colorways, ranging from vibrant lavender to classic black.

The full lineup:

The Jaclyn Bag

Just like her namesake, the Jaclyn Bag does

it all. She converts from a satchel to a shoulder

bag to a backpack and comes equipped with a

padded laptop sleeve inside. Chic and functional

to channel your inner CEO.

Power Moves Laptop Bag

The Power Moves Laptop Bag is where style

meets function. Effortless travel with a hidden

trolley sleeve converts to conference chic as

you remove the strap and carry as your

oversized clutch.

She Means Business Belt Bag

You do it all, and your bag should too. Hands

free three different ways: Crossbody, belt bag,

and wristlet.

On the Move Bangle Wallet

Practical and practically perfect, the On the

Move Bangle Wallet was reinvented for day

to night. Slide your cell in the hidden pocket

inside, pop out the bangle, and you’re ready

to hit the town.

Success Never Sleeps Card Case

You never know when opportunity will strike—

don’t be caught without your credentials.

Pre-sale orders are going on now at

We are truly excited for this collaboration and all the new adventures to come with it.

Be sure to follow our blog & social channels to see what’s happening next!

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