Clear Bags, Bold Statements: How the #WhatsInMyBag Trend Is Redefining Everyday Style

When it comes to trending accessories for 2026, one thing is crystal clear: transparent bags are making a serious statement. 

What started as a game-day and stadium-friendly staple has exploded into an everyday fashion moment, thanks in large part to the viral momentum of TikTok’s #WhatsInMyBag trend—which currently boasts over 4.3 billion views and counting. 

Clear bags are no longer just about visibility—they’re about curation, creativity, and connection. As users across social media unpack their lives for the world to see, they’re turning transparent totes, crossbodies, and backpacks into blank canvases for personal expression. 

These 5 clear bags prove that stadium-approved doesn’t mean style-compromised. With layered pouches, team-colored accessories, and charm-ready handles, clear bags are the MVP of personalized game day looks. 💡 Pro tip: What’s in your bag is just as important as the bag itself.

Personalization is the Point 

Whether it’s a monogrammed coin purse, a color-coordinated sanitizer holder, or a themed pouch set for daily essentials, clear bags offer the perfect platform for showing off mini accessories with maximum personality. 

In today’s world of mass production and micro-trends, personalization is everyone’s favorite accessory. From custom inserts to DIY charm clips, the contents of a clear bag become the focal point—reflecting mood, season, or even fandom. 

And with Gen Z and Millennial consumers seeking more authenticity and individuality in their purchases, retailers are embracing personalization-forward assortments that help shoppers style their bags their way. 

Value-Driven Accessories in a Tight Economy 

In a time when consumers are watching their wallets, value matters more than ever. 

Clear bags—and the smaller accessories that fill them—offer an affordable, trend-forward way to refresh a look without a full wardrobe overhaul. By mixing and matching budget-conscious pouches, mini kits, novelty keychains, and statement add-ons, shoppers can create multiple looks from a single bag. 

This trend plays well into the hands of savvy sourcing teams who are building inventory-smart programs that prioritize: 

• Multipack accessory sets with high perceived value 

• Flat-packed or collapsible items for low shipping costs 

• Personalizable elements that drive basket size 

What We’re Watching 

Designers like Sinead Gorey are pushing the trend forward, creating runway-worthy clear bag styles that are equal parts utilitarian and art piece. Meanwhile, retailers are looking at #WhatsInMyBag content as a market research tool, watching which accessories are going viral and why. 

Takeaway for Retail Buyers 

As you plan upcoming assortments, consider clear bags not just as a category—but as a storytelling opportunity. Build curated capsule collections that make personalization easy, accessible, and fun. Include merchandising support like display-ready bag stuffer sets, charm bars, and bundle-friendly packaging. 

Because in 2026, it’s not just about what’s in the bag—it’s about how it makes you feel. 

View the trend on TikTok:

All My Essentials for Game Day

Soldier Field Chicago Clear Bag

love it so much! can't wait to use