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DNA was front-and-center at the Create & Cultivate LA 2020 Conference to help debut their newest vegan leather collection. This sold-out, star-studded event consisted of appearances by Jessica Simpson, Eva Mendes, Tia Mowry and Jessica Alba just to name a few. On top of the A-list celebs that were speaking, the event also provided delicious food, oat milk lattes, and some shopping!

Image source & recap of the entire event-

Situated across from the main stage at the Shop Create and Cultivate booth, DNA was ready to help greet attendees and educate shoppers about the new handbag and SLG collection. Not only did the attendees get the first ever look at the newest workday essentials, but they also got a chance to receive complimentary custom monogramming on their purchases.


From left: Brooke Zimmerman, Kari Cummings, Becky Bruning, Mindy Gall

DNA provided a one-of-a-kind experience to Create & Cultivate Insiders by offering complimentary foil embossed coffee sleeves created from the same buttery vegan leather as the collection.

The response at the introduction was overwhelmingly positive! We increased pre-sale orders during the one-day event with about 10% of attendees making purchases. We are so excited to start working on fulfilling these orders, which will be shipping directly to consumers from our distribution center in Dallas, TX.

We could not be more ecstatic about the outcome of the entire event. Our talented in-house team combined with an innovative client like Create & Cultivate was the perfect formula to help bring this latest retail collection to life.

Pre-sale orders are still going on now at

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